Despite over saturation of white-collar jobs in Nigeria, most youths still prefer to remain on the queue waiting for the next available vacancy instead of exploring the unharnessed potentials in agriculture and its value chains. While the few who summoned courage to start lack the practical knowledge of the industry, they wasted time and resources in their trials which eventually failed. This becomes their testimony of agriculture which further scares more youths from accessing the opportunities therein. Project Youth Grow Natural is therefore posed at offering sustainable practical agricultural knowledge for the youths as decent alternative to white collar jobs in the bid to reduce unemployment and illegal migration among Nigerian youths.

Youths participating in this project must compulsorily undergo the transformational education curriculum either through the Sustainable Development Bootcamp or School of Ideation which guide their choice in the niche of agriculture to explore and emerge with a sustainable enterprise thereafter.